Recode for Coachella

March 9, 2016

When Coachella festival-goers get their tickets mailed, they will find something surprising in their welcome boxes: A VR headset.

It’s just the latest in a string of companies tapping immersive content as a way to more deeply connect with customers.

Coachella’s VR player, like most of these efforts, is a version of Google Cardboard.

With so many companies using Cardboard as a promotional tool, there is a good chance that some version of it will be most people’s introduction to virtual reality. As of January, Google and others had already shipped five million Cardboard headsets.

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