Recode for Coachella
March 9, 2016
When Coachella festival-goers get their tickets mailed, they will find something surprising in their welcome boxes: A VR headset.
It’s just the latest in a string of companies tapping immersive content as a way to more deeply connect with customers.
Coachella’s VR player, like most of these efforts, is a version of Google Cardboard.
With so many companies using Cardboard as a promotional tool, there is a good chance that some version of it will be most people’s introduction to virtual reality. As of January, Google and others had already shipped five million Cardboard headsets.