TechCrunch for RadiumOne
December 12, 2012
Startups in need of a business model don’t have to drop more ads in their apps. Instead they can drop cookies on anyone who posts or views a hashtag, and get a revenue share fromRadiumOne who retargets their users with ads around the web. RadiumOne begins dogfooding today by dropping retargeting cookies from its Pinter-esque site Via.me so advertisers can target users interested in #cars or #Nike.