Var Guy for TappIn

October 3, 2012

In the age of the cloud, is it good marketing to highlight to customers that when they use your product, “data is NOT stored in the cloud”? TappIn, a relatively new data-sharing platform that has just expanded into the corporate channel by adding a “Professional Edition” to its lineup, thinks so. Here’s how TappIn aims to stand out in a market already saturated with data syncing services, and why it might succeed.