VentureBeat for Simple Energy

February 24, 2015

Utilities are [prepared to give] away about $3 billion a year” as rebates on energy-efficient appliances, Simple Energy CEO and cofounder Yoav Lurie told VentureBeat.

“But,” he added, “less than seven percent [of consumers] follow them up on the offer, because the forms are complicated.”

In other words, it’s an opportunity for disruption.

Lurie’s company is today unveiling its utility-partnering Marketplace for instant appliance rebates. Instead of having to fill out forms, send them in, and wait for weeks, consumers get energy-efficiency rebates from the utility right on the website at the time of purchase.

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