VentureBeat for Atari

July 17, 2014

Atari is unveiling Pridefest, an iOS game that in a rare move targets the lesbian, gay, bisexual, and transgender (LGBT) market. It’s a major effort to create a social-simulation game that celebrates pride festivals, such as events in cities such as San Francisco.

Pridefest should debut on iOS tablets and mobile devices in the fall of 2014. It comes on the heels of GaymerX, last week’s conference that targeted the LGBT gamers and other markets that haven’t gotten much attention from the mainstream video game establishment over the years. In Pridefest, players can create their own personalized pride parades in a city of their choosing.

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