VentureBeat for FlowPlay

December 10, 2014

Too few girls are getting a STEM education, and Girlstart and FlowPlay have teamed up to help change that.

From now until Jan. 5, players of FlowPlay’s online social games, Vegas World and OurWorld, can buy in-game items that will directly fund Girlstart, an Austin, Texas-based nonprofit on a mission to empower girls in science, technology, engineering, and math. It’s hoping the extra funding will help more girls see a career in STEM, very much a male-dominated area, as something they can actively pursue.

Girlstart is especially focused on reaching girls who are economically disadvantaged, at risk of academic failure, or who come from a nonwhite background. “Girls who are the least likely to pursue STEM and who may have limited STEM learning resources at home,” Girlstart deputy director Julie Shannan told GamesBeat via email.

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