VentureBeat for Flowplay

March 2, 2016

Online social game creator FlowPlay has cut a deal that allows its Vegas World social casino game players to spend money in the virtual world to raise money for the real-world nonprofit American Cancer Society during the month of March. The deal is the latest in a trend that helps gamers do good, and it could provide a nice little boost for social casino games, which are a $3.4 billion business, according to Eilers Research.

FlowPlay’s users can purchase American Cancer Society-branded items that benefit cancer support services and raise awareness during the month of March. All of the proceeds for these items will be donated to the group’s Road to Recovery program, which helps cancer patients get rides to their doctor appointments. This is the first campaign of its kind for the American Cancer Society, which hopes to benefit from a dedicated community of millions of FlowPlay players. The deal comes a day after the nonprofit Games for Change and American Express released a mobile game to benefit national parks.

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