VentureBeat for Atari
January 27, 2016
Atari is making some history today as it launches its Pridefest mobile game, the first major title for the lesbian, gay, bisexual, transgender, and queer (LGBTQ) community. The game debuting on iOS and Android lets players express themselves by creating their own parades that celebrate LGBTQ life. Buildings in a city start out gray, but they become more colorful as your parade passes by. You can create vehicles and buildings and develop a character in a bid to bring the city to life. The aim is to bring colorful imagery and inclusive spirit of real-world Pride parades to mobile gamers, connecting LGBTQ community members and their allies, Atari said.