VentureBeat for RadiumOne

December 1, 2014

So-called “dark social” accounts for twice the sharing that occurs on Facebook, and 91 percent of us use it regularly.

Apparently, email’s not dead.

That’s according to a new 9,000-consumer study commissioned by RadiumOne: The Light and Dark of Social Sharing. Dark social, of course, is sharing activity that is invisible to traditional analytics because it happens via email or instant message, not via sharing mechanisms on a web page.