VICE for Atari

March 1, 2016

“This is certainly the most important brand, the most important franchise that we’re working on now and we treat it as such,” Atari COO Todd Shallbetter told me. “We’re throwing everything we have at this, all of our resources, because not only do we believe in the franchise and believe it can be commercially successful, we also hold it in the highest regard as fans.”

RollerCoaster Tycoon, based on the reputation of its name alone, should be the obvious contender for the next big theme park game. But publisher Atari, which now owns the rights to RollerCoaster Tycoon, has made several critical errors along the way.

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