When Your Customer Is Major League Baseball, It’s More Than a Game

October 19, 2018

As any fan of professional sporting events can tell you, the volume of promotional merchandise has exploded in recent years. And when it comes to Major League Baseball, one company is responsible for supplying nearly that entire bonanza of product.

BDA (Bensussen, Deutsch & Associates LLC) holds the license as MLB’s official supplier of premium merchandise. It produces a wide variety of promotional items, including bobbleheads, rally towels and T-shirts. (The company’s sports division has similar deals with every other major sports organization, including the Olympics.)