Why Your Next Job Offer Might Come From Texting

April 5, 2018

If you want to reach millennials, your best bet is to send a text. In a study by the enterprise mobile engagement firm OpenMarket, 75% of millennials would prefer texting over talking if given the choice of one format. Texts are “more convenient” and “less disruptive than a voice call,” the survey found. That’s probably why texting as a recruiting method is becoming more popular, especially for companies that target millennials and generation Z.

The appeal is rooted in common sense, says Scott Day, senior vice president of people and culture for restaurant reservation platform OpenTable, which started using software called Canvas to communicate with job candidates by text a year ago. “The way most people communicate with one another these days is via SMS text,” he says. “Using it for recruiting made sense, and since it’s a new approach, we felt it would give us a leg up on competition because the novel approach gets attention.”

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