Wired for Globys
October 30, 2013
Big Data marketing is not a new concept. For years, businesses have been using data to understand who their customers are — to better serve them, profit from them, and keep them. For most, this has been a cross-functional and somewhat dysfunctional effort. Marketing owns the objective. IT owns the data. Business analysts own the insights. Then depending on how things play out, some take ownership of the results while others play the blame game.