Wired for Rapt Media

November 19, 2013

Online video is the single most powerful tool companies have to communicate with customers. Videos can grab attention instantly and forge an emotional connection in moments — something a website alone almost never achieves. Videos travel well and can be distributed across owned sites, ad networks, and social networks alike. And let’s face it; the average customer is much more likely to click on a video for additional information than they are to pick up a phone or even send an email.

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