Wired for Tyntec
June 5, 2014
OTT (over the top) services have gained a significant stronghold over operator messaging revenues and are poised to carry their dominance over legacy carrier infrastructure with new innovations. OTT heavyweights like WhatsApp, Facebook Messenger, Viber, WeChat and Tango are taking off as choice messaging services for consumers, heralding the time for operators to seriously think about creating sustainable business models that enable them to partner with OTT players. Facebook’s $19 billion acquisition of WhatsApp served as a wakeup call for many, signaling a paradigm shift in the communication ecosystem—from paid telecommunication services to free communication services for all, as touted by Jan Koum and Mark Zuckerberg following their megadeal.