Case Study

The Doctor Will See You Now

Barokas Communications Drives Healthy Dose of Coverage for Virtual Medicine Platform

  • Media Relations
  • Messaging
  • Content, Writing & Thought Leadership
60+ Stories
3 top-tier speaking engagements
100% message pull-through

Our Approach

98point6 set out to solve the primary care crisis in America with an on-demand, AI-driven medical platform. Barokas Communications helped take a revolutionary idea of changing healthcare and helped tell a story that removed the stigma of telehealth.

Barokas wanted to make a national splash with the platform launch to appeal to corporate partners before hyper-localizing the benefits state by state to showcase the individual benefit to the consumer. To make that a reality, we had to educate the media on the advancements in telemedicine to overcome a competitive landscape that has soured most early adopters. And at a micro level, breaking down primary care statistics for every state helped tell a regional story.

Since launch, Barokas Communications has secured more than 60 pieces of coverage, ranging from national publications like CNBC, GeekWire, TechCrunch and Inc., to regional outlets like ColoradoBiz and Nashville Post. The messaging pull-through has helped reshape a conversation on the need for primary care reform and how technology can make it happen, while helping 98point6 blow past year-over-year user and sales goals. 

To establish thought leadership in both the health and tech space, Barokas Communications secured speaking opportunities at some of the most prominent industry events, such as HLTH, Connected Health Conference and GeekWire Summit, and secured byline placement in industry and national publications, including Forbes. 

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