Case Study

magniX is bringing to market an advanced all-electric propulsion system for commercial aviation and defense. Historically, disruption in aircraft design and operations has been driven by a revolution in propulsion. magniX is transforming the way the world flies by pioneering electric power for aircraft.

Barokas Communications was brought on to launch magniX and bring attention to the electric aviation revolution. Our team partnered with magniX to define the company’s communications strategy, develop company and product messaging, and drive industry thought leadership. Out of the gate, we worked with Harbour Air, North America’s largest seaplane operator, to announce its plans to become the world’s first all-electric airline using the magni500 propulsion systems to retrofit its fleet.

At the 2019 Paris Air Show, we leveraged our early momentum and the debut of the company’s propulsion system to further position magniX  as the “first-to-commercial” in electric aviation. We introduced the company to a worldwide audience through outreach to business and industry media, securing over 30 briefings prior, during and post event.

These briefings resulted in an exponential level of coverage and social visibility for the company. We continue to work with magniX to position the company as a pioneer in connecting communities through electric aviation.

“We view the Barokas team as part of our company as they exhibit the same level of passion, care, focus, and attention as any one of our full-time employees do. Following our first commercial partnership announcement, Barokas generated a surge of media interest, which they guided us through flawlessly. The results of this announcement have far surpassed our expectations, and Barokas continues to play an instrumental role in elevating our position as a leader in aviation.” – Roei Ganzarski, CEO of magniX