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Marketing and PR are dynamic, offering endless opportunities to push the creative envelope to new heights. Of course, along with new opportunities also comes new challenges and risks.
We’re on the horizon in exploring new frontiers in the digital world alongside our clients. At the same time, it’s important to stay laser focused on what our clients value most, even while we discover new ways to elevate their message. This has become especially evident in recent years as we’ve built up a portfolio of work with clients in the space industry. However, in order to be successful, it’s important to have a clear understanding of the industry and its evolution.
Similarly, the PR landscape has experienced its own evolution to embrace new media and communications channels, while not neglecting more traditional outlets. At Barokas, we have found common ground in merging traditional PR strategies with new communications channels and content marketing to drive value. But just like a successful rocket launch, execution must be thoughtful and precise. Otherwise, you run the risk of alienating your target audience and diluting your brand.
We’ve worked with space clients including York Space, Lockheed Martin, RUAG, Roccor, ICEYE and URSA to find the perfect balance of merging old with new. This includes fostering relationships with print and broadcast journalists to secure features in top-tier industry publications such as Forbes, TechCrunch and VentureBeat, while accelerating social media efforts to engage a new segment of the population. For these clients, we leverage traditional and digital media to ignite new conversations and fuel renewed interest in an industry that has been around for half a century.
Think you’ve explored all the possibilities when it comes to marketing your brand? We’d love to partner with you on discovering new frontiers. Just like space, the possibilities are endless.