Company Update

After a month of crazy weather in our Pacific Northwest and Rockies hometowns, we’re starting to thaw out. As people come out of hibernation and plan for spring and summer vacations, the travel and hospitality industry is gearing up for new trends and what travelers are looking to get out of their getaways in the year to come.

New research reveals some interesting changes in travel habits. For one, the solo female travel market is picking up momentum. Some figures show that more than 20 percent of women now travel alone at least once a year. And as quoted in our newsletter’s trend spotlight, weekend trips are on the rise as well.

These stats are true and evident for us. A number of our employees – Isabel, Nicole, Shelby, Morgan and Ash – all have recent plans for weekend getaways and ladies-only vacations to Canada, California, Arizona and beyond. For me, the desert keeps calling. I’ve made as many trips as possible this winter to Palm Springs for some much-needed vitamin D.

Among our clients in the travel and hospitality industry, we’re coming into a busy season. Some of our favorite projects in travel PR have been with local hotels like the W Bellevue and regional destinations like Washington’s Playground (Chelan, Leavenworth, Wenatchee and Cashmere), organizations that are primed to capitalize on the growth in women’s and weekender travel. As people look to check out new locales and eclectic lodging for their weekend getaways, there are countless opportunities for companies in this industry to ramp up their PR and communications plans and raise visibility.

If you are a technology company playing in the travel industry, a hotel looking to stand out from the crowd or an up-and-coming tourism economy, we’d love to chat with you about how to make your mark with your industry’s media and global travel influencers. Please get in touch!

– Karli Barokas, CEO at Barokas Communications

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